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Homepage — Bold hero with inspection CTA, trust row and service cards.

Business Website · PROJECT #024

SummitRoof

Roofing contractor website built around free inspections

SummitRoof makes the free inspection the single goal, backs it with insurance and workmanship details, and gives each roofing service its own page for local search.

Starting from

$470

7 pages · First draft in 48 hours, typically live in 1–2 weeks

Buy now See price breakup

Project overview

What it does

Books roof inspections and captures repair enquiries.

Target customers

Homeowners after storms, leaks or ageing roofs.

Problem solved

Roofing is high-value and trust-sensitive; generic sites don't reassure.

Value proposition

Clear guarantees, photos and one simple next step.

Business model

Repairs, replacements, gutters and flat-roof projects.

Suitable for

Roofers, Gutter specialists, Exterior contractors

Page structure

Public

Home
Roof repairs
Replacements
Gutters
Flat roofs
Gallery
Contact

Conversion

Quote request
Callback request
Thank-you page

Utility

Privacy
Terms
Cookie notice
404

AI automation & workflows

Storm lead routing

Trigger

An inspection request arrives

AI processing

Photos and notes are checked for damage type

Business logic

Urgent leaks prioritised over routine checks

Action

Booked into the nearest available inspector's calendar

Result

Urgent jobs handled first, routine work scheduled efficiently

Technical implementation

Frontend

React
TypeScript
Server-rendered routes
Tailwind design tokens
Responsive image pipeline

Backend & data

Server functions
PostgreSQL
Row-level security
Scheduled jobs
File storage

Messaging

Transactional email
WhatsApp or SMS handoff
Lead notification webhooks

Operations

CI/CD deploys
Edge CDN caching
Error tracking
Uptime monitoring
Automated backups

SEO, GEO & AEO

Technical SEO

Semantic HTML with one H1 per page and a logical heading order
Unique title, meta description and canonical URL on every page
Open Graph and Twitter card tags sized for link previews
XML sitemap plus a robots file that allows the public sections
Breadcrumbs and descriptive internal linking between related pages
Image optimisation, lazy loading and modern formats (WebP/AVIF)
Mobile-first layout and Core Web Vitals budgets for each template
Redirect map and handled 404 pages to avoid duplicate or dead URLs

GEO — generative engines

Clear entity definition: who the business is, what it sells, where it operates
Structured data so machines can read services, pricing and contact details
First-party facts stated on-page instead of only in images
Topic clusters that cover a subject fully rather than one thin page
Consistent name, address and contact details across every listing
Named authors and sources for any claim that needs backing

AEO — answer engines

Question-shaped headings that match how people actually ask
A short direct answer block under each question before the detail
FAQ sections drawn from real sales and support questions
How-to and step-by-step formats for process-led topics
Comparison and alternatives pages written without overstating claims
Glossary entries defining the terms used across the site

These practices improve discoverability; no ranking or AI-search inclusion is guaranteed.

Content, social & authority

Content & topical authority

Service guides
Cost explainers with ranges
Project case studies
Service-area pages
FAQ hub

Social channels

Google Business Profile: Local discovery, reviews, photos and direct call or message actions
Instagram: Visual proof of work, short-form video and profile-link traffic
Facebook: Community posts, local groups and Messenger enquiries
WhatsApp: Direct enquiry thread with a prefilled message from the site
YouTube: Longer explainers embedded into service and guide pages
LinkedIn: B2B credibility, partnerships and hiring