Harper & Cole Solicitors

Law firm website built for consultation enquiries

Harper & Cole uses a navy and gold editorial style to build trust, gives every practice area its own page and routes enquiries to the right lawyer.

Starting from

$550

8 pages · First draft in 48 hours, typically live in 1–2 weeks

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Project overview

What it does

Turns legal searches into qualified consultation requests.

Target customers

Individuals and businesses needing legal advice.

Problem solved

Clients pick firms that look credible and answer quickly.

Value proposition

Clear practice areas and a confidential enquiry form.

Business model

Fixed-fee and hourly legal work.

Suitable for

Solicitors, Attorneys, Law firms

Page structure

Public

Home
Practice areas
Family law
Property law
Employment law
Our people
Insights
Contact

Conversion

Quote request
Callback request
Thank-you page

Utility

Privacy
Terms
Cookie notice
404

AI automation & workflows

Planned workflows · connections require project setup

Enquiry triage

Trigger
A consultation form is submitted
AI processing
The matter type is identified from the description
Business logic
Routed to the matching practice area
Action
Lawyer notified and client gets a confirmation
Result
Faster replies to the right specialist

Technical implementation

Frontend

React
TypeScript
Server-rendered routes
Tailwind design tokens
Responsive image pipeline

Backend & data

Server functions
PostgreSQL
Row-level security
Scheduled jobs
File storage

Messaging

Transactional email
WhatsApp or SMS handoff
Lead notification webhooks

Operations

CI/CD deploys
Edge CDN caching
Error tracking
Uptime monitoring
Automated backups

SEO, GEO & AEO

Technical SEO

Semantic HTML with one H1 per page and a logical heading order
Unique title, meta description and canonical URL on every page
Open Graph and Twitter card tags sized for link previews
XML sitemap plus a robots file that allows the public sections
Breadcrumbs and descriptive internal linking between related pages
Image optimisation, lazy loading and modern formats (WebP/AVIF)
Mobile-first layout and Core Web Vitals budgets for each template
Redirect map and handled 404 pages to avoid duplicate or dead URLs

GEO — generative engines

Clear entity definition: who the business is, what it sells, where it operates
Structured data so machines can read services, pricing and contact details
First-party facts stated on-page instead of only in images
Topic clusters that cover a subject fully rather than one thin page
Consistent name, address and contact details across every listing
Named authors and sources for any claim that needs backing

AEO — answer engines

Question-shaped headings that match how people actually ask
A short direct answer block under each question before the detail
FAQ sections drawn from real sales and support questions
How-to and step-by-step formats for process-led topics
Comparison and alternatives pages written without overstating claims
Glossary entries defining the terms used across the site

These practices improve discoverability; no ranking or AI-search inclusion is guaranteed.

Content, social & authority

Content & topical authority

Service guides
Cost explainers with ranges
Project case studies
Service-area pages
FAQ hub

Social channels

Google Business Profile: Local discovery, reviews, photos and direct call or message actions
Instagram: Visual proof of work, short-form video and profile-link traffic
Facebook: Community posts, local groups and Messenger enquiries
WhatsApp: Direct enquiry thread with a prefilled message from the site
YouTube: Longer explainers embedded into service and guide pages
LinkedIn: B2B credibility, partnerships and hiring